Tuesday, September 30, 2008
You Can't Fight The Law...
You can't fight the law...
Copyright 2008 David Preston
I'm fortunate enough to be invited to many events as a speaker or as a guest of the promoter. So I get to attend a lot of events and network with a lot of great people. It always does my heart good to speak with other marketers and gurus who have been very successful since I last saw them.
They have been busy creating this or that and joint venturing with selected partners. I get to catch up and set up a few ventures of my own. :-)
There's also another side to events that really bothers me though. I notice a lot of the same faces at events who are not so fortunate. As they elbow their way through the crowd "just to say hello" to me I can feel the desperation in them.
As I talk to them I realize that they haven't made any progress at all since I last saw them. They tell all me about how they were barely able to afford the gas to get there, or they're so behind in their bills it was "stupid" to attend right now, and the complaints go on and on.
My heart goes out to them and I always try to give them some direction on how to finally get started on the right path. Then I realize that I had already given them the same instructions at the last event they attended! Some of them can actually tell me what I said to them before!? The reason they haven't made any progress finally hit me...
You can't fight the law!
The law I'm referring to is Sir Issac Newton's 3rd law. "For every action, there is an opposite and equal reaction!"
If you really think about it, that law applies to the laws of attraction, physics, gravity and all that we perceive to be around us.
They are afraid of the REACTION. So they take NO ACTION!
They make every excuse in the world as to why they haven't started on that great idea they had since last year. The real dreamstealer for them though is Newton's 3rd law.
My guru friends understand that law and use it to their advantage. Every single one of them, including me, will take action on an idea or concept and deal with the reaction as it comes. We use the reaction to our advantage too. The reaction of our followers tells us what we need to do to the new product to make it better for those who spend their money with us.
Here are just a few examples. Willie Crawford tells you what to do on the cover of his best selling book, "Git Off The Porch...". Michael Penland named his incredible course, "Dare To Grow Rich". Alan Bechtold said "If you're not makin' mistakes, you're not doing anything!" and the list goes on and on. Do you see where I'm headed here?
We make mistakes and have frustrations too, just like you. The only difference between where you're at and where we are is that we understand the law.
You can't fight the law...
David Preston is an author, speaker, success coach and top rated small business consultant. His best selling products include: OfflineGoldmine InstantTopRanking TopSecretAudios and many others. He resides in coastal South Carolina with his wife Susan.
Copyright 2008 David Preston
I'm fortunate enough to be invited to many events as a speaker or as a guest of the promoter. So I get to attend a lot of events and network with a lot of great people. It always does my heart good to speak with other marketers and gurus who have been very successful since I last saw them.
They have been busy creating this or that and joint venturing with selected partners. I get to catch up and set up a few ventures of my own. :-)
There's also another side to events that really bothers me though. I notice a lot of the same faces at events who are not so fortunate. As they elbow their way through the crowd "just to say hello" to me I can feel the desperation in them.
As I talk to them I realize that they haven't made any progress at all since I last saw them. They tell all me about how they were barely able to afford the gas to get there, or they're so behind in their bills it was "stupid" to attend right now, and the complaints go on and on.
My heart goes out to them and I always try to give them some direction on how to finally get started on the right path. Then I realize that I had already given them the same instructions at the last event they attended! Some of them can actually tell me what I said to them before!? The reason they haven't made any progress finally hit me...
You can't fight the law!
The law I'm referring to is Sir Issac Newton's 3rd law. "For every action, there is an opposite and equal reaction!"
If you really think about it, that law applies to the laws of attraction, physics, gravity and all that we perceive to be around us.
They are afraid of the REACTION. So they take NO ACTION!
They make every excuse in the world as to why they haven't started on that great idea they had since last year. The real dreamstealer for them though is Newton's 3rd law.
My guru friends understand that law and use it to their advantage. Every single one of them, including me, will take action on an idea or concept and deal with the reaction as it comes. We use the reaction to our advantage too. The reaction of our followers tells us what we need to do to the new product to make it better for those who spend their money with us.
Here are just a few examples. Willie Crawford tells you what to do on the cover of his best selling book, "Git Off The Porch...". Michael Penland named his incredible course, "Dare To Grow Rich". Alan Bechtold said "If you're not makin' mistakes, you're not doing anything!" and the list goes on and on. Do you see where I'm headed here?
We make mistakes and have frustrations too, just like you. The only difference between where you're at and where we are is that we understand the law.
You can't fight the law...
David Preston is an author, speaker, success coach and top rated small business consultant. His best selling products include: OfflineGoldmine InstantTopRanking TopSecretAudios and many others. He resides in coastal South Carolina with his wife Susan.
Sunday, September 28, 2008
Are Offline Clients Better Than Online Marketing?
I was recently asked by Michael Penland to speak at his Orlando, FL event alongside of some of the greatest marketers of all time. It was an honor to share the stage and rub elbows with a lot of those industry giants. The theme for the entire event was "internet marketing", with the exception of me.
I was there to provide people a look at marketing to local businesses. The biggest difference between offline consulting and online marketing is the caliber of people you're dealing with.
In online marketing most marketers are going after the "average Joe" who wants to learn how to market on the internet. Kind of a strange world, but it works. Thes folks normally have regular jobs and are looking for a way to generate extra money. Most are not looking or expecting to replace their fulltime income. For the most part these people are "dabblers" and not fulltime marketers. Which normally means that they are not going to spend much money on a product until they have been shown that it can generate enough profit to justify the expense. At that point, they may buy a higher priced product delivered on the back end and you actually start to see some profit.
I'm fortunate to count some of the biggest marketers online as my friends. Most of those giants do not work one or two hours a day to generate the millions they make online. Most of them work twelve to fourteen hours a day at least five to six days a week! There are exceptions to this rule of course, but most work very hard to produce products that will actually help people.
In a recent case study Willie Crawford and I were challenged to create a product and have it live on the internet producing money in as little time as possible. Because of our schedules we had to start at midnight. By 5:54 am we had created a product and it had earned it's first sale. You can see the results of that at: http://InstantTopRanking.com It's an audio course that teaches how Willie and I grab the top spots in Google for any product, often the same day. It's still selling truckloads today at $9.97 so yes, it can be done.
Offline clients on the other hand are hard core business people. They already own their own local business and are swamped with the day to running of the business itself. They normally have a great grasp on traditional marketing but have no clue about marketing online. This is where we come in.
We can show brick and mortar business owners how to build a web presence, build a list of buyers, advertise their business effectively and cut their advertising expenses by at least 60/70 percent! Because of what we can offer them our services are in huge demand.
While you're out shopping this weekend ask the local business owner this one question: "How do you stay in contact with your current customer base?" There's a good chance they will look at you like you have two heads. That could be your opportunity to pick up a local client and profit handsomely from helping them.
Spend time trying to get a thousand people to a site to buy a $20 product....or speak to one business owner and earn $5,000. Seems like a real "no brainer" to me.
The OfflineGoldmine system teaches you exactly how to do just that. At less than a fast food dinner it can change your earning capacity almost overnight. Do the math, and decide which market is better for you.
I was there to provide people a look at marketing to local businesses. The biggest difference between offline consulting and online marketing is the caliber of people you're dealing with.
In online marketing most marketers are going after the "average Joe" who wants to learn how to market on the internet. Kind of a strange world, but it works. Thes folks normally have regular jobs and are looking for a way to generate extra money. Most are not looking or expecting to replace their fulltime income. For the most part these people are "dabblers" and not fulltime marketers. Which normally means that they are not going to spend much money on a product until they have been shown that it can generate enough profit to justify the expense. At that point, they may buy a higher priced product delivered on the back end and you actually start to see some profit.
I'm fortunate to count some of the biggest marketers online as my friends. Most of those giants do not work one or two hours a day to generate the millions they make online. Most of them work twelve to fourteen hours a day at least five to six days a week! There are exceptions to this rule of course, but most work very hard to produce products that will actually help people.
In a recent case study Willie Crawford and I were challenged to create a product and have it live on the internet producing money in as little time as possible. Because of our schedules we had to start at midnight. By 5:54 am we had created a product and it had earned it's first sale. You can see the results of that at: http://InstantTopRanking.com It's an audio course that teaches how Willie and I grab the top spots in Google for any product, often the same day. It's still selling truckloads today at $9.97 so yes, it can be done.
Offline clients on the other hand are hard core business people. They already own their own local business and are swamped with the day to running of the business itself. They normally have a great grasp on traditional marketing but have no clue about marketing online. This is where we come in.
We can show brick and mortar business owners how to build a web presence, build a list of buyers, advertise their business effectively and cut their advertising expenses by at least 60/70 percent! Because of what we can offer them our services are in huge demand.
While you're out shopping this weekend ask the local business owner this one question: "How do you stay in contact with your current customer base?" There's a good chance they will look at you like you have two heads. That could be your opportunity to pick up a local client and profit handsomely from helping them.
Spend time trying to get a thousand people to a site to buy a $20 product....or speak to one business owner and earn $5,000. Seems like a real "no brainer" to me.
The OfflineGoldmine system teaches you exactly how to do just that. At less than a fast food dinner it can change your earning capacity almost overnight. Do the math, and decide which market is better for you.
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